All tagged video

Format Shift: The Reinvention of Shane Dawson

It’s weird how quickly a cliche can develop. I feel like every piece of criticism responding to Shane Dawson’s new multi-part documentary format on YouTube starts with a bunch of disclaimers. The author (meaning writer, vlogger, podcaster, etc.) comments on how they hated or didn’t really know Shane Dawson. They say it’s surprising that he’s doing something so serious with his channel. They’re happy for his success, but they question what’s really motivating him.

In all honesty, I can see how this is true for a lot of authors. Online content, especially videos, is a young person’s game. I’m young by normal standards, but ancient by Internet standards: 32, turning 33 tomorrow. I’m old enough to remember when YouTube was a new platform; I’m also old enough to remember cassette overtaking vinyl and mall tours being a huge deal.